Abby will be introducing the basics of OTT (Over The Top) marketing - discussing what it is, how it works, and why it’s important. Her hope is that every client leaves with more information on OTT and how it can apply to finding their potential customers.
OTT is the disbursement of advertisement over streaming platforms such as Hulu, Apple TV, Roku, Chromecast, etc.
Abby Burdette has been in media sales in the Hampton Roads market since January of 2010. Abby joined WVEC 13News Now as the Digital Sales
Manager in August 2018. Previously, she worked at WTKR-CBS Norfolk, where she spent 8 and a half years as an Account Executive leading the team of account executives in digital sales year after year.
Abby is a graduate of Old Dominion University with a Bacholer of Science in Marketing. Upon graduating in December of 2009, she joined media sales as a new business account executive for WTKR-News Channel 3 where she worked direct, local and regional accounts until joining the team at 13newsnow.
Abby and her husband, Chris, have two daughers, Skylar & Haley. They have been married for 7 years. Together they enjoy watching sports, going to the beach and spending time with family and friends.